Marketing · Source connector
Yahoo Ads ELT Connector
Extract brings Yahoo Ads marketing data into data warehouses and databases for analysis with the rest of your business data. Teams use it to analyze campaign, creative, placement, spend, and revenue performance at a granular level. Flexible scheduling keeps reporting current for routine analysis and time-sensitive decisions.
View setup guide
Use cases
What teams use this connector for
Granular campaign optimization
Analyze Yahoo Ads campaign, creative, placement, geo, device, spend, and revenue detail to find opportunities to improve performance.
Direct-network reporting
Compare granular Yahoo Ads data with standard MMP and cost-aggregation reporting to work with dimensions those tools do not make available.
Spend and revenue reconciliation
Reconcile Yahoo Ads spend and revenue with finance, attribution, and internal performance data to investigate discrepancies.
Flexible performance monitoring
Refresh Yahoo Ads pacing, anomaly, and performance views every 15 minutes, hourly, daily, or on a custom schedule.
Warehouse and database analysis
Use Extract to make Yahoo Ads marketing data available in data warehouses and databases such as Snowflake, BigQuery, Redshift, and PostgreSQL for governed analysis.
Audience and campaign activation
Combine Yahoo Ads performance data with approved customer models, then use Extract Reverse ETL to activate audience or campaign updates downstream.
Connector data
Available streams
| Stream | Description | Sync mode |
|---|---|---|
display_ads_guaranteed_ads | Fields include account_id, ad_group_id, ad_id, ad_name. | Full refresh |
display_ads_reach_report | Fields include account_id, campaign_id, day, avg_frequency. | Incremental |
search_ads_ad_group_report | Fields include account_id, ad_group_id, day, ad_group_name. | Incremental |
display_ads_audience_lists | Fields include account_id, audience_list_id, audience_list_name, audience_list_type. | Full refresh |
display_ads_app_report | Fields include account_id, app_id, campaign_id, day. | Incremental |
accounts | Fields include account_id, account_name, account_status, account_type. | Full refresh |
display_ads_guaranteed_campaigns | Fields include account_id, campaign_id, ad_category_status, campaign_bidding_strategy__campaign_bidding_strategy_type. | Full refresh |
display_ads_ad_group_targets | Fields include ad_group_id, target__target_id, account_id, bid_multiplier. | Full refresh |
display_ads_videos | Fields include account_id, media_id, approval_status, created_date. | Full refresh |
search_ads_geo_target_report | Fields include account_id, avg_cpc, bid_modifier, campaign_id. | Incremental |
search_ads_keywords | Fields include account_id, criterion__criterion_id, ad_group_id, ad_group_name. | Full refresh |
display_ads_media | Fields include account_id, media_id, approval_status, campaign_banner_flg. | Full refresh |
display_ads_placement_url_lists | Fields include account_id, url_list_id, brand_safety_deny_list_flg, description. | Full refresh |
search_ads_campaign_report | Fields include account_id, campaign_id, day, all_conv. | Incremental |
display_ads_content_keyword_report | Fields include account_id, ad_group_id, content_keyword_list_id, day. | Incremental |
display_ads_url_report | Fields include account_id, ad_group_id, day, deliver_url. | Incremental |
search_ads_geo_report | Fields include account_id, ad_group_id, ad_group_name, avg_cpc. | Incremental |
display_ads_contents_keyword_lists | Fields include account_id, contents_keyword_list_id, contents_keyword_list_name, description. | Full refresh |
search_ads_ad_groups | Fields include account_id, ad_group_id, ad_group_name, ad_group_track_id. | Full refresh |
search_ads_keyword_report | Fields include account_id, day, keyword_id, ad_group_id. | Incremental |
display_ads_ad_groups | Fields include account_id, ad_group_id, campaign_id, ad_group_name. | Full refresh |
display_ads_label_report | Fields include campaign_label_id, day, all_conv, all_conv_rate. | Incremental |
search_ads_schedule_target_report | Fields include account_id, avg_cpc, bid_modifier, campaign_id. | Incremental |
search_ads_landing_page_url_report | Fields include account_id, ad_group_id, ad_group_name, avg_cpc. | Incremental |
display_ads_bidding_strategies | Fields include account_id, bidding_strategy_id, bidding_scheme, bidding_strategy_name. | Full refresh |
search_ads_campaigns | Fields include account_id, campaign_id, app_id, app_os_type. | Full refresh |
display_ads_campaigns | Fields include account_id, campaign_id, app_id, app_name. | Full refresh |
search_ads_search_query_report | Fields include account_id, ad_group_id, ad_group_name, all_conv. | Incremental |
search_ads_campaign_criterions | Fields include account_id, campaign_id, criterion__criterion_id, campaign_name. | Full refresh |
display_ads_ads | Fields include account_id, ad_group_id, ad_id, ad_data. | Full refresh |
display_ads_campaign_report | Fields include account_id, campaign_id, day, all_conv. | Incremental |
display_ads_retargeting_tags | Fields include account_id, retargeting_tag_id, advanced_tag, approval_status. | Full refresh |
search_ads_account_report | Fields include account_id, day, account_name, all_conv. | Incremental |
search_ads_ads | Fields include account_id, ad_id, ad__ad_type, ad__app_ad. | Full refresh |
display_ads_feeds | Fields include account_id, feed_id, approved_item_count, created_date. | Full refresh |
search_ads_ad_report | Fields include account_id, ad_editorial_status, ad_group_id, ad_group_name. | Incremental |
search_ads_bid_strategy_report | Fields include account_id, bid_strategy_id, day, all_conv. | Incremental |
display_ads_guaranteed_ad_groups | Fields include account_id, ad_group_id, campaign_id, ad_group_bidding_strategy. | Full refresh |
display_ads_ad_report | Fields include account_id, ad_id, day, ad_group_id. | Incremental |
display_ads_campaign_budgets | Fields include account_id, budget_id, amount, budget_name. | Full refresh |
search_ads_conversion_trackers | Fields include account_id, conversion_tracker_id, app_conversion__app_conversion_type, app_conversion__app_id. | Full refresh |
display_ads_ad_group_report | Fields include account_id, ad_group_id, day, ad_group_name. | Incremental |
display_ads_labels | Fields include account_id, label_id, color, description. | Full refresh |
display_ads_conversion_trackers | Fields include account_id, conversion_tracker_id, advanced_snippet, app_conversion_platform. | Full refresh |
search_ads_labels | Fields include account_id, label_id, color, description. | Full refresh |
search_ads_assets | Fields include account_id, asset_id, approval_status, asset_data__call_asset. | Full refresh |
display_ads_portfolio_bidding_report | Fields include account_id, bidding_strategy_id, day, all_conv. | Incremental |
search_ads_retargeting_lists | Fields include account_id, target_list_id, closing_reason, reach. | Full refresh |
search_ads_bidding_strategies | Fields include account_id, portfolio_bidding_id, bidding_scheme__type, portfolio_bidding_name. | Full refresh |
Schema
Data model at a glance
display_ads_guaranteed_ads
account_idintegerad_group_idintegerad_idintegerad_namestringapproval_statusstringcampaign_idintegerlanding_page_statusstringlanding_page_update_scheduled_timestring
display_ads_reach_report
account_idintegercampaign_idintegerdaystringavg_frequencynumbercampaign_namestringimpsinteger
search_ads_ad_group_report
account_idintegerad_group_idintegerdaystringad_group_namestringad_group_statusstringall_convnumberall_conv_ratenumberall_conv_valuenumber
display_ads_audience_lists
account_idintegeraudience_list_idintegeraudience_list_namestringaudience_list_typestringcombination_audience_listjsoncustom_audience_listjsondescriptionstringis_sharedstring
display_ads_app_report
account_idintegerapp_idstringcampaign_idintegerdaystringall_convnumberall_conv_ratenumberall_conv_valuenumberapp_namestring
accounts
account_idintegeraccount_namestringaccount_statusstringaccount_typestringauto_tagging_enabledstringcontact_biz_idstringdelivery_statusstringend_datestring
No verified relationships are available in this schema preview.
Connector pairings
Popular destinations
Commonly paired with Yahoo Ads in Extract workflows.
Why Extract
Why Extract for Yahoo Ads
- Rust-native performanceUse Rust-native data movement to refresh Yahoo Ads reporting every 15 minutes, hourly, daily, or on a custom schedule as volume grows.
- Full run transparencyInspect Yahoo Ads API activity, execution steps, and timing in Extract's run-level logs when data needs review.
- ELT + Reverse ETL in oneCombine Yahoo Ads data with customer and finance models, then send approved outputs through a separately configured Reverse ETL destination.
FAQ
Frequently asked questions
How does Extract handle incremental and full Yahoo Ads syncs?
An incremental sync processes only new or changed data since a stored checkpoint or new date partition, while a full sync processes the complete selected dataset or date range again. By avoiding repeated processing and writes for the full dataset, incremental syncs can reduce destination database updates and warehouse compute costs. Stream schemas define full refresh, partition-based extraction. Behavior varies by stream and configuration. Extract records run details so teams can verify each sync.
Can I backfill historical Yahoo Ads data with Extract?
Historical coverage for Yahoo Ads: Backfill (Days) (backfill): The backfill setting revisits and updates data from the past X days, ensuring the most current and accurate information replaces any previously pulled data. Use the setup guide and run details to confirm the available source records and selected settings.
How can teams monitor Yahoo Ads data quality and freshness?
Compare expected reporting periods and record totals in your models, then use Extract's run-level logs to inspect Yahoo Ads API activity, execution steps, and timing. This helps teams distinguish a source-data delay from a failed or incomplete run.
How often can Extract sync data from Yahoo Ads?
Extract supports schedules every 15 minutes, hourly, daily, or on a custom cadence. Teams can choose a frequency that matches routine reporting, time-sensitive monitoring, or operational activation needs.
What does the Yahoo Ads data model look like in the destination?
The Available streams table describes the datasets Extract can read from Yahoo Ads. The inline schema previews entities and fields. Only relationships verified from the exported schema are shown. Use the full schema link for more details.