Marketing · Source connector
24metrics ELT Connector
Extract brings 24metrics marketing data into data warehouses and databases for analysis with the rest of your business data. Teams use it to compare channel performance, audience engagement, and campaign trends. Flexible scheduling keeps reporting current for routine analysis and time-sensitive decisions.
View setup guide
Use cases
What teams use this connector for
Marketing performance analysis
Compare 24metrics channel, campaign, and engagement trends to identify opportunities for improvement.
Audience and content analysis
Use 24metrics data to understand which audiences, content, and activities contribute to engagement.
Cross-channel reporting
Combine 24metrics metrics with other marketing and business data for consistent performance reporting.
Flexible reporting cadence
Refresh 24metrics reporting every 15 minutes, hourly, daily, or on a custom schedule as business needs change.
Warehouse and database analysis
Use Extract to make 24metrics marketing data available in data warehouses and databases such as Snowflake, BigQuery, Redshift, and PostgreSQL for governed analysis.
Connector data
Available streams
| Stream | Description | Sync mode |
|---|---|---|
impression_report | Fields include _singular_extract_timestamp, advertiser, advertiser_db_id, advertiser_id. | Incremental |
click_report | Fields include _singular_extract_timestamp, advertiser, advertiser_db_id, advertiser_id. | Incremental |
conversion_report | Fields include _singular_extract_timestamp, advertiser, advertiser_db_id, advertiser_name. | Incremental |
Schema
Data model at a glance
impression_report
_singular_extract_timestampstringadvertiserstringadvertiser_db_idstringadvertiser_idstringasnintegerblockedintegerbrowser_languagearraybrowser_namestring
click_report
_singular_extract_timestampstringadvertiserstringadvertiser_db_idstringadvertiser_idstringasnintegerblockedintegerbrowser_languagearraybrowser_namestring
conversion_report
_singular_extract_timestampstringadvertiserstringadvertiser_db_idstringadvertiser_namestringapp_idstringapp_versionstringasnintegerbegin_install_timestring
No verified relationships are available in this schema preview.
Connector pairings
Popular destinations
Commonly paired with 24metrics in Extract workflows.
Why Extract
Why Extract for 24metrics
- Rust-native performanceUse Rust-native data movement to refresh 24metrics reporting every 15 minutes, hourly, daily, or on a custom schedule as volume grows.
- Full run transparencyInspect 24metrics API activity, execution steps, and timing in Extract's run-level logs when data needs review.
- ELT + Reverse ETL in oneCombine 24metrics data with customer and finance models, then send approved outputs through a separately configured Reverse ETL destination.
FAQ
Frequently asked questions
How does Extract handle incremental and full 24metrics syncs?
An incremental sync processes only new or changed data since a stored checkpoint or new date partition, while a full sync processes the complete selected dataset or date range again. By avoiding repeated processing and writes for the full dataset, incremental syncs can reduce destination database updates and warehouse compute costs. Stream schemas define partition-based extraction. The optional conversion_only setting limits conversion report to events where event_24metrics is Conversion; other streams are unaffected. Extract records run details so teams can verify each sync.
Can I backfill historical 24metrics data with Extract?
Historical coverage for 24metrics: Backfill (Days) (backfill): The backfill setting revisits and updates data from the past X days, ensuring the most current and accurate information replaces any previously pulled data. Use the setup guide and run details to confirm the available source records and selected settings.
How can teams monitor 24metrics data quality and freshness?
Compare expected reporting periods and record totals in your models, then use Extract's run-level logs to inspect 24metrics API activity, execution steps, and timing. This helps teams distinguish a source-data delay from a failed or incomplete run.
How often can Extract sync data from 24metrics?
Extract supports schedules every 15 minutes, hourly, daily, or on a custom cadence. Teams can choose a frequency that matches routine reporting, time-sensitive monitoring, or operational activation needs.
What does the 24metrics data model look like in the destination?
The Available streams table describes the datasets Extract can read from 24metrics. The inline schema previews entities and fields. Only relationships verified from the exported schema are shown. Use the full schema link for more details.