Scattered
Spread acrossa dozen tools
Spend in the ad platforms
Impressions, clicks and cost sit wherever each channel reports them, disconnected from what those campaigns actually produced.
Attribution in your MMP
Install and event data lives in a separate tool, capped by the retention limits it inherits from the ad networks.
Revenue in the product database
What a customer is actually worth sits in your own systems, not in any marketing tool.
Lifecycle in the CRM
Retention, churn risk and lifecycle stage sit in Salesforce, HubSpot or your ESP, disconnected from spend.