Marketing · Source connector
Google Ad Manager ELT Connector
Extract brings Google Ad Manager marketing data into data warehouses and databases for analysis with the rest of your business data. Teams use it to analyze campaign, creative, placement, spend, and revenue performance at a granular level. Flexible scheduling keeps reporting current for routine analysis and time-sensitive decisions.
View setup guide
Use cases
What teams use this connector for
Granular campaign optimization
Analyze Google Ad Manager campaign, creative, placement, geo, device, spend, and revenue detail to find opportunities to improve performance.
Direct-network reporting
Compare granular Google Ad Manager data with standard MMP and cost-aggregation reporting to work with dimensions those tools do not make available.
Spend and revenue reconciliation
Reconcile Google Ad Manager spend and revenue with finance, attribution, and internal performance data to investigate discrepancies.
Flexible performance monitoring
Refresh Google Ad Manager pacing, anomaly, and performance views every 15 minutes, hourly, daily, or on a custom schedule.
Warehouse and database analysis
Use Extract to make Google Ad Manager marketing data available in data warehouses and databases such as Snowflake, BigQuery, Redshift, and PostgreSQL for governed analysis.
Audience and campaign activation
Combine Google Ad Manager performance data with approved customer models, then use Extract Reverse ETL to activate audience or campaign updates downstream.
Connector data
Available streams
| Stream | Description | Sync mode |
|---|---|---|
report | Fields include ad_exchange_line_item_level_clicks, ad_exchange_line_item_level_impressions, ad_exchange_line_item_level_revenue, ad_exchange_product_code. | Incremental |
Schema
Data model at a glance
report
ad_exchange_line_item_level_clicksintegerad_exchange_line_item_level_impressionsintegerad_exchange_line_item_level_revenueintegerad_exchange_product_codestringad_exchange_product_namestringad_exchange_total_requestsintegerad_type_idstringad_type_namestring
No verified relationships are available in this schema preview.
Connector pairings
Popular destinations
Commonly paired with Google Ad Manager in Extract workflows.
Why Extract
Why Extract for Google Ad Manager
- Rust-native performanceUse Rust-native data movement to refresh Google Ad Manager reporting every 15 minutes, hourly, daily, or on a custom schedule as volume grows.
- Full run transparencyInspect Google Ad Manager API activity, execution steps, and timing in Extract's run-level logs when data needs review.
- ELT + Reverse ETL in oneCombine Google Ad Manager data with customer and finance models, then send approved outputs through a separately configured Reverse ETL destination.
FAQ
Frequently asked questions
How does Extract handle incremental and full Google Ad Manager syncs?
An incremental sync processes only new or changed data since a stored checkpoint or new date partition, while a full sync processes the complete selected dataset or date range again. By avoiding repeated processing and writes for the full dataset, incremental syncs can reduce destination database updates and warehouse compute costs. Stream schemas define partition-based extraction. Behavior varies by stream and configuration. Extract records run details so teams can verify each sync.
Can I backfill historical Google Ad Manager data with Extract?
Historical coverage for Google Ad Manager: Backfill (Days) (backfill): The backfill setting revisits and updates data from the past X days, ensuring the most current and accurate information replaces any previously pulled data. Use the setup guide and run details to confirm the available source records and selected settings.
How can teams monitor Google Ad Manager data quality and freshness?
Compare expected reporting periods and record totals in your models, then use Extract's run-level logs to inspect Google Ad Manager API activity, execution steps, and timing. This helps teams distinguish a source-data delay from a failed or incomplete run.
How often can Extract sync data from Google Ad Manager?
Extract supports schedules every 15 minutes, hourly, daily, or on a custom cadence. Teams can choose a frequency that matches routine reporting, time-sensitive monitoring, or operational activation needs.
What does the Google Ad Manager data model look like in the destination?
The Available streams table describes the datasets Extract can read from Google Ad Manager. The inline schema previews entities and fields. Only relationships verified from the exported schema are shown. Use the full schema link for more details.