Audiences · Destination connector
Liftoff Audiences ELT Connector
Extract delivers approved, modeled business data to Liftoff Audiences. Teams use it to build and update governed audiences, exclusions, and lifecycle segments and keep those downstream actions current on a flexible schedule.
View setup guide
Use cases
What teams use this connector for
Modeled audience activation
Use Extract Reverse ETL to activate approved customer segments in Liftoff Audiences.
Eligibility and suppression
Apply consent, eligibility, and suppression rules before updating audiences in Liftoff Audiences.
Lifecycle targeting
Use modeled lifecycle stages and customer attributes to keep Liftoff Audiences audiences relevant.
Re-engagement workflows
Send approved groups of inactive or high-intent customers to Liftoff Audiences for re-engagement.
Governed scheduled delivery
Keep Liftoff Audiences supplied every 15 minutes, hourly, daily, or on a custom schedule using data models that teams can test and approve.
Connector data
Data accepted by this destination
This destination receives the modeled records selected in the connected Extract workflow.
Connector pairings
Popular sources
Commonly paired with Liftoff Audiences in Extract workflows.
Why Extract
Why Extract for Liftoff Audiences
- Rust-native performanceDeliver approved records to Liftoff Audiences with Rust-native data movement on a schedule that matches the operational workflow.
- Full run transparencyInspect Liftoff Audiences delivery execution, timing, and failures in Extract's run-level logs.
- ELT + Reverse ETL in oneBuild governed models from inbound data, then use Extract Reverse ETL to activate the approved records in Liftoff Audiences.
FAQ
Frequently asked questions
How does Extract handle incremental and full Liftoff Audiences deliveries?
An incremental delivery processes only new or changed data since a stored checkpoint or new date partition, while a full delivery processes the complete selected dataset or date range again. By avoiding repeated processing and writes for the full dataset, incremental deliverys can reduce destination database updates and warehouse compute costs. Destination loading behavior depends on the incoming stream extract mode and the destination load mode; source incremental extraction is not applicable. Extract records run details so teams can verify each delivery.
Can I backfill historical Liftoff Audiences data with Extract?
Historical coverage for Liftoff Audiences: No connector-specific backfill parameter is exposed. Initial historical coverage depends on the stream and provider. Use the setup guide and run details to confirm the available source records and selected settings.
How should teams prepare data for Liftoff Audiences?
Prepare and validate the modeled records before delivery, including any eligibility, consent, or suppression rules required by the workflow. Then use the Liftoff Audiences setup guide and Extract's run-level logs to validate each delivery.
How often can Extract deliver data to Liftoff Audiences?
Extract supports schedules every 15 minutes, hourly, daily, or on a custom cadence. Teams can choose a frequency that matches routine reporting, time-sensitive monitoring, or operational activation needs.
What does the Liftoff Audiences data model look like in the destination?
Liftoff Audiences receives the approved modeled records selected in the connection. The destination shape follows that validated model; use the setup guide to confirm any connector-specific field requirements.